The Social Media Specialist is responsible for developing, implementing, and managing the organization's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement with the target audience. They will be adept at utilizing various social media platforms, analyzing metrics, and staying abreast of industry trends to optimize the organization's social media presence.

Responsibilities :-

• Develop and execute a comprehensive social media strategy to align with organizational goals and objectives.
• Create engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Manage day-to-day activities on social media channels, including content scheduling, monitoring, and responding to audience comments and messages.
• Collaborate with the marketing team to integrate social media into overall marketing campaigns and initiatives.
• Monitor social media trends, tools, applications, and best practices; recommend and implement improvements as needed.
• Conduct social media audits to assess performance and identify areas for improvement.
• Utilize analytics tools to track and analyze key performance metrics, such as reach, engagement, and conversion rates.
• Generate regular reports on social media performance and provide insights and recommendations for optimization.
• Stay up-to-date with industry trends and emerging social media platforms to identify new opportunities for growth and engagement.
• Cultivate and maintain relationships with influencers, partners, and stakeholders to expand the organization's social media reach and impact.
• Stay informed about relevant industry regulations and compliance requirements related to social media marketing.