- Execute digital advertising campaigns across platforms such as Google, Meta, TikTok, Tweeter and Snapchat.
- Help identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Optimizing Ads using keyword searching tools and SEO guidelines.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Testing new targeting strategies, ad formats, and audience segmentation to improve campaign performance and efficiency.
- Market research about segments and competitors.
- Conversion Rate Optimization for landing pages and whole Identify the trends and opportunities for increasing performance impact.
- Provide regular performance reports and insights and highlighting the campaign's effectiveness and recommending adjustments for improved results.
- Communicate with the marketing team to reach the best performance, pain points, and opportunities.
Experience: 1 to 3 yearsProven experience as a Media Buyer, preferably in GCC area.Proficiency in utilizing media buying and analytics tools.Analytical mindset with the ability to interpret data and make informed decisions.Knowledge of Gulf market trends and consumer behavior.