The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote DABBAGH GROUP® and its various sectors. This role requires a deep understanding of digital marketing tools and strategies and the ability to effectively integrate these elements to optimize campaign performance and drive engagement across all digital channels, focusing on sustainability.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy that includes SEO, social media, email marketing, and paid advertising, with an emphasis on eco-friendly practices.
- Manage and oversee the company's online presence, ensuring brand consistency and appealing to our target audiences.
- Analyze and report on the performance of digital marketing campaigns and the effectiveness of different channels and strategies.
- Collaborate with cross-functional teams to align digital marketing strategies with overall company goals, particularly in promoting sustainable practices.
- Stay up-to-date with digital technology developments and eco-friendly marketing trends to keep the company at the forefront of innovation in digital marketing.
- Manage and optimize the company's website and social media pages to ensure maximum efficiency and impact.
- Create engaging and relevant content for various digital platforms, ensuring it is optimized for search engines and audiences.
- Proven experience as a Digital Marketing Specialist or similar role.- Strong understanding of SEO, PPC, email marketing, and social media management.- Experience with data analysis and use of various digital marketing tools (e.g., Google Analytics, SEMrush).- Strong commitment to eco-friendly practices and sustainability in marketing.- Excellent verbal and written communication skills in English and Arabic.- Creative thinker with the ability to troubleshoot issues quickly and effectively.- Excellent organizational skills and attention to detail.