- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement.
- Analyze data and metrics to create weekly and monthly reports on social media insights, user engagement, and ROI.
- Monitor analytics and metrics to gauge success of social media posts and ad campaigns.
- Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches.
- Proficiency in using analytics platforms to track content performance and measure ROI.
- Understanding of digital marketing channels, including social media, email marketing, and SEO.
- Manage a social media content calendar for various channels, planning and scheduling posts in advance.
- Research social media trends and hashtags that relate to a target audience’s interests.
- Bachelor's degree in Marketing, Communications.- + 4 years’ experience working as a Social Media Strategist, preferably in an agency setting.- Strong understanding of social media platforms, algorithms, and best practices.- Excellent storytelling and creative thinking abilities with the ability to develop and execute innovative social media strategies.- Analytical mindset with the ability to interpret data and make data-driven decisions.- Strong project management and organizational skills. Excellent communication skills.- Ability to Attention to detail and meet deadlines.