Job Duties:-
- Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities.
- Produce ideas for promotional events or activities and organize them efficiently.
- Conduct market research to identify marketing opportunities and negotiate media coverage.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Stay up-to-date with the latest trends and best practices in online marketing and measurement.
- Plan and oversee the execution of all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.
- Design, build, and maintain the company’s social media presence across all digital channels.
- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Enhance the company’s voice and presence through online and offline channels.
- Manage the development and communication of the company’s brand strategy.
- Analyze data to determine campaign efficiency, report on previous marketing results and redeploy plans as necessary.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.Minimum of 5 years of experience in marketing, with at least 2 years in a senior or managerial role.Must be fluent in English, both written and spokenFluency in additional languages is highly desirable.Proven experience developing marketing plans and campaigns.Strong experience with digital marketing forms such as social media marketing and content marketing.High proficiency in marketing automation and analytics toolsAbility to produce clear and concise reports and presentations.Creative mindset with the ability to conceive interesting ideas for new content and marketing campaigns.Understanding of the legal standards involved in promotional campaigns.Keen sensitivity to align initiatives with the company's brand and compliance guidelines.