Looking for a Graphic Designer with an advanced visual sense, understanding of marketing and branding, capable of moving from the Brief and creative idea to an integrated visual system that serves the objective and preserves the personality of each brand.

This role is not for producing daily, similar designs; rather, to participate in creating campaigns, developing identities, building visual directions, and turning marketing ideas into clear and distinctive visual experiences.


 

Core of the role

We are looking for a designer who can move from:

Brief → Insight → Concept → Art Direction → Design → Impact

and understands that successful design does not start with choosing colors and fonts, but with understanding:

What is the idea? For whom? What is the message? and what feeling or action do we want the design to create?

 

Creative Design & Campaigns

• Developing ideas and visual directions for marketing and advertising campaigns.
• Translating Creative Concepts into Visual Concepts that can be executed.
• Designing digital campaigns and social media content.
• Developing Key Visuals for campaigns.
• Designing Performance Marketing ads in various sizes and platforms.
• Innovating multiple Visual Routes for projects and campaigns.
• Developing seasonal designs, events, and launches.

• Participating in brainstorming sessions with content, strategy, and marketing teams.
  
  Brand & Visual Identity

  The designer on our team is responsible for understanding the brand before designing it.

  Responsibilities include:

  • Working according to Brand Guidelines for each client.
  • Developing and expanding the visual systems of brands.
  • Maintaining visual consistency across different touchpoints.
  • Developing Layout Systems and Design Languages for sustainability.
  • Designing Brand Assets and marketing materials.
  • Ability to distinguish between client identities and not produce a single visual style for all projects.

  The goal is for each brand to have its own visual personality, not just a change of logo and colors.
  
   

  Digital & Social Design

   

  • Designing high-visual-quality Social Media content.
  • Carousels & Infographics.
  • Digital Ads.
  • Stories & Reels assets.
  • Website & Landing Page Visuals.
  • Presentations & Company Profiles.
  • Campaign Adaptations.
    
     

Creative Thinking

We are looking for a designer who thinks before opening the design software.

What is expected:

• Read and understand the Brief.
• Research references professionally.
• Study competitors and visual trends in the sector.
• Develop Moodboards.
• Propose Art Directions.
• Provide visual ideas rather than waiting for detailed instructions.
• Explain and justify design decisions.
• Continuously seek new ways to present ideas visually.

AI & The Future of Design

We expect the designer to be advanced in employing artificial intelligence within the creative process.

Whether in:

• Concept Exploration.
• Visual Ideation.
• Moodboards.
• Image Generation.
• Image Manipulation.
• Developing scenes and advertising ideas.
• Accelerating research and exploration.
• Producing Visual Assets when needed.

But we are not looking for someone who relies on AI to produce ready-made images.

Design for Performance

Design in an agency should be beautiful, but beauty alone is not KPI.

The designer will work with the Media Buying and content teams to understand:

• Which Creative yields better results?
• What is the most effective visual Hook?
• What design increases CTR?
• What causes Creative Fatigue?
• How to develop Variations without losing the core idea?
• How to maintain the brand while achieving Performance at the same time?

Campaign data will be used to inform future design decisions.

KPIs | How do we measure the role's success?

Creative Quality

• Quality and originality of visual outputs.
• Strength of ideas and Visual Concepts.
• Level of execution and details.
• Quality of Typography, Composition & Layout.
• Ability to build a strong Key Visual.

Brand

• Adherence to visual identity.
• Maintaining consistency.
• Ability to develop a different visual language for each client.
• Quality of identity application across channels.

Performance

• Performance of advertising Creatives.
• Design development based on campaign data.
• Quality and speed of Creative Testing.
• Ability to produce effective Variations.

Execution

• On-time delivery.
• Accuracy of files and outputs.
• Organization of work files and assets.
• Ability to manage more than one project at a time.
• Responding to feedback and turning it into actual improvement.

Innovation

• Providing new ideas and visual directions.
• Level of research and exploration.
• Leveraging AI tools and modern technologies efficiently.
• Contributing to raising the team's overall creative level.