وظيفة مصمم جرافيك - دمشق سوريا

<p>Looking for a <strong>Graphic Designer</strong> with an advanced visual sense, understanding of marketing and branding, capable of moving from the <strong>Brief and creative idea</strong> to an integrated visual system that serves the objective and preserves the personality of each brand.</p><p>This role is not for producing daily, similar designs; rather, to participate in <strong>creating campaigns, developing identities, building visual directions, and turning marketing ideas into clear and distinctive visual experiences.</strong><br><br><br>&nbsp;</p><p>Core of the role</p><p>We are looking for a designer who can move from:</p><p><strong>Brief → Insight → Concept → Art Direction → Design → Impact</strong></p><p>and understands that successful design does not start with choosing colors and fonts, but with understanding:</p><p><strong>What is the idea? For whom? What is the message? and what feeling or action do we want the design to create?</strong><br><br>&nbsp;</p><p>Creative Design &amp; Campaigns</p><ul><li>Developing ideas and visual directions for marketing and advertising campaigns.</li><li>Translating <strong>Creative Concepts</strong> into <strong>Visual Concepts</strong> that can be executed.</li><li>Designing digital campaigns and social media content.</li><li>Developing <strong>Key Visuals</strong> for campaigns.</li><li>Designing Performance Marketing ads in various sizes and platforms.</li><li>Innovating multiple Visual Routes for projects and campaigns.</li><li>Developing seasonal designs, events, and launches.</li><li><p>Participating in brainstorming sessions with content, strategy, and marketing teams.<br><br>Brand &amp; Visual Identity</p><p>The designer on our team is responsible for understanding the brand before designing it.</p><p>Responsibilities include:</p><ul><li>Working according to Brand Guidelines for each client.</li><li>Developing and expanding the visual systems of brands.</li><li>Maintaining visual consistency across different touchpoints.</li><li>Developing Layout Systems and Design Languages for sustainability.</li><li>Designing Brand Assets and marketing materials.</li><li>Ability to distinguish between client identities and not produce a single visual style for all projects.</li></ul><p>The goal is for each brand to have <strong>its own visual personality, not just a change of logo and colors.</strong><br><br>&nbsp;</p><p>Digital &amp; Social Design</p><p>&nbsp;</p><ul><li>Designing high-visual-quality Social Media content.</li><li>Carousels &amp; Infographics.</li><li>Digital Ads.</li><li>Stories &amp; Reels assets.</li><li>Website &amp; Landing Page Visuals.</li><li>Presentations &amp; Company Profiles.</li><li>Campaign Adaptations.<br><br>&nbsp;</li></ul></li></ul><p>Creative Thinking</p><p>We are looking for a designer who <strong>thinks before opening the design software.</strong></p><p>What is expected:</p><ul><li>Read and understand the Brief.</li><li>Research references professionally.</li><li>Study competitors and visual trends in the sector.</li><li>Develop Moodboards.</li><li>Propose Art Directions.</li><li>Provide visual ideas rather than waiting for detailed instructions.</li><li>Explain and justify design decisions.</li><li>Continuously seek new ways to present ideas visually.</li></ul><p>&nbsp;</p><p><strong>&nbsp;</strong></p><p>&nbsp;</p><p>&nbsp;</p><p>AI &amp; The Future of Design</p><p>We expect the designer to be advanced in employing <strong>artificial intelligence within the creative process</strong>.</p><p>Whether in:</p><ul><li>Concept Exploration.</li><li>Visual Ideation.</li><li>Moodboards.</li><li>Image Generation.</li><li>Image Manipulation.</li><li>Developing scenes and advertising ideas.</li><li>Accelerating research and exploration.</li><li>Producing Visual Assets when needed.</li></ul><p>But we are not looking for someone who relies on AI to produce ready-made images.</p><p>&nbsp;</p><p>&nbsp;</p><p>Design for Performance</p><p>Design in an agency should be beautiful, but beauty alone is not KPI.</p><p>The designer will work with the Media Buying and content teams to understand:</p><ul><li>Which Creative yields better results?</li><li>What is the most effective visual Hook?</li><li>What design increases CTR?</li><li>What causes Creative Fatigue?</li><li>How to develop Variations without losing the core idea?</li><li>How to maintain the brand while achieving Performance at the same time?</li></ul><p>Campaign data will be used to inform future design decisions.</p><p>&nbsp;</p><p>&nbsp;</p><p>KPIs | How do we measure the role's success?</p><p><strong>Creative Quality</strong></p><ul><li>Quality and originality of visual outputs.</li><li>Strength of ideas and Visual Concepts.</li><li>Level of execution and details.</li><li>Quality of Typography, Composition &amp; Layout.</li><li>Ability to build a strong Key Visual.</li></ul><p><strong>Brand</strong></p><ul><li>Adherence to visual identity.</li><li>Maintaining consistency.</li><li>Ability to develop a different visual language for each client.</li><li>Quality of identity application across channels.</li></ul><p><strong>Performance</strong></p><ul><li>Performance of advertising Creatives.</li><li>Design development based on campaign data.</li><li>Quality and speed of Creative Testing.</li><li>Ability to produce effective Variations.</li></ul><p><strong>Execution</strong></p><ul><li>On-time delivery.</li><li>Accuracy of files and outputs.</li><li>Organization of work files and assets.</li><li>Ability to manage more than one project at a time.</li><li>Responding to feedback and turning it into actual improvement.</li></ul><p><strong>Innovation</strong></p><ul><li>Providing new ideas and visual directions.</li><li>Level of research and exploration.</li><li>Leveraging AI tools and modern technologies efficiently.</li><li>Contributing to raising the team's overall creative level.</li></ul><p>&nbsp;</p>