وظائف دعاية واعلان

<p>Looking for a <strong>Graphic Designer</strong> with an advanced visual sense, understanding of marketing and branding, capable of moving from the <strong>Brief and creative idea</strong> to an integrated visual system that serves the objective and preserves the personality of each brand.</p><p>This role is not for producing daily, similar designs; rather, to participate in <strong>creating campaigns, developing identities, building visual directions, and turning marketing ideas into clear and distinctive visual experiences.</strong><br><br><br>&nbsp;</p><p>Core of the role</p><p>We are looking for a designer who can move from:</p><p><strong>Brief → Insight → Concept → Art Direction → Design → Impact</strong></p><p>and understands that successful design does not start with choosing colors and fonts, but with understanding:</p><p><strong>What is the idea? For whom? What is the message? and what feeling or action do we want the design to create?</strong><br><br>&nbsp;</p><p>Creative Design &amp; Campaigns</p><ul><li>Developing ideas and visual directions for marketing and advertising campaigns.</li><li>Translating <strong>Creative Concepts</strong> into <strong>Visual Concepts</strong> that can be executed.</li><li>Designing digital campaigns and social media content.</li><li>Developing <strong>Key Visuals</strong> for campaigns.</li><li>Designing Performance Marketing ads in various sizes and platforms.</li><li>Innovating multiple Visual Routes for projects and campaigns.</li><li>Developing seasonal designs, events, and launches.</li><li><p>Participating in brainstorming sessions with content, strategy, and marketing teams.<br><br>Brand &amp; Visual Identity</p><p>The designer on our team is responsible for understanding the brand before designing it.</p><p>Responsibilities include:</p><ul><li>Working according to Brand Guidelines for each client.</li><li>Developing and expanding the visual systems of brands.</li><li>Maintaining visual consistency across different touchpoints.</li><li>Developing Layout Systems and Design Languages for sustainability.</li><li>Designing Brand Assets and marketing materials.</li><li>Ability to distinguish between client identities and not produce a single visual style for all projects.</li></ul><p>The goal is for each brand to have <strong>its own visual personality, not just a change of logo and colors.</strong><br><br>&nbsp;</p><p>Digital &amp; Social Design</p><p>&nbsp;</p><ul><li>Designing high-visual-quality Social Media content.</li><li>Carousels &amp; Infographics.</li><li>Digital Ads.</li><li>Stories &amp; Reels assets.</li><li>Website &amp; Landing Page Visuals.</li><li>Presentations &amp; Company Profiles.</li><li>Campaign Adaptations.<br><br>&nbsp;</li></ul></li></ul><p>Creative Thinking</p><p>We are looking for a designer who <strong>thinks before opening the design software.</strong></p><p>What is expected:</p><ul><li>Read and understand the Brief.</li><li>Research references professionally.</li><li>Study competitors and visual trends in the sector.</li><li>Develop Moodboards.</li><li>Propose Art Directions.</li><li>Provide visual ideas rather than waiting for detailed instructions.</li><li>Explain and justify design decisions.</li><li>Continuously seek new ways to present ideas visually.</li></ul><p>&nbsp;</p><p><strong>&nbsp;</strong></p><p>&nbsp;</p><p>&nbsp;</p><p>AI &amp; The Future of Design</p><p>We expect the designer to be advanced in employing <strong>artificial intelligence within the creative process</strong>.</p><p>Whether in:</p><ul><li>Concept Exploration.</li><li>Visual Ideation.</li><li>Moodboards.</li><li>Image Generation.</li><li>Image Manipulation.</li><li>Developing scenes and advertising ideas.</li><li>Accelerating research and exploration.</li><li>Producing Visual Assets when needed.</li></ul><p>But we are not looking for someone who relies on AI to produce ready-made images.</p><p>&nbsp;</p><p>&nbsp;</p><p>Design for Performance</p><p>Design in an agency should be beautiful, but beauty alone is not KPI.</p><p>The designer will work with the Media Buying and content teams to understand:</p><ul><li>Which Creative yields better results?</li><li>What is the most effective visual Hook?</li><li>What design increases CTR?</li><li>What causes Creative Fatigue?</li><li>How to develop Variations without losing the core idea?</li><li>How to maintain the brand while achieving Performance at the same time?</li></ul><p>Campaign data will be used to inform future design decisions.</p><p>&nbsp;</p><p>&nbsp;</p><p>KPIs | How do we measure the role's success?</p><p><strong>Creative Quality</strong></p><ul><li>Quality and originality of visual outputs.</li><li>Strength of ideas and Visual Concepts.</li><li>Level of execution and details.</li><li>Quality of Typography, Composition &amp; Layout.</li><li>Ability to build a strong Key Visual.</li></ul><p><strong>Brand</strong></p><ul><li>Adherence to visual identity.</li><li>Maintaining consistency.</li><li>Ability to develop a different visual language for each client.</li><li>Quality of identity application across channels.</li></ul><p><strong>Performance</strong></p><ul><li>Performance of advertising Creatives.</li><li>Design development based on campaign data.</li><li>Quality and speed of Creative Testing.</li><li>Ability to produce effective Variations.</li></ul><p><strong>Execution</strong></p><ul><li>On-time delivery.</li><li>Accuracy of files and outputs.</li><li>Organization of work files and assets.</li><li>Ability to manage more than one project at a time.</li><li>Responding to feedback and turning it into actual improvement.</li></ul><p><strong>Innovation</strong></p><ul><li>Providing new ideas and visual directions.</li><li>Level of research and exploration.</li><li>Leveraging AI tools and modern technologies efficiently.</li><li>Contributing to raising the team's overall creative level.</li></ul><p>&nbsp;</p>

<p>1.Build and contribute to the ongoing development and improvement of Syriatel communication system.<br>2.Propose and plan different corporate activities that can be incorporated within advertising, promotional, events and CSR budgets in alignment with corporate’s objectives.<br>3.Manage the development and improvement of media strategy final draft, approve media plans, and maintain and ensure a coherent brand image through the different communication channels and available communication mix.<br>4.Develop communication action plan/calendar and manage its implementation as approved.<br>5.Manage the development of advertising, and promotional plans and their tools, to convey the needed key messages to Syriatel audience and contribute to increasing Syriatel revenue.<br>6.Approve all creative briefs prepared by Creative team, and provide enhancement recommendations.<br>7.Review, enhance and approve events and CSR annual plans in alignment with Syriatel strategy.<br>8.Manage the development of all E-Communication activities, social media networking, and all Syriatel websites and intranet.<br>9.Provide recommendations to the marketing brief and approve the final version that shall be presented to advertising agencies.<br>10.Manage the preparation of press conferences, review and approve press releases.<br>11.Approve the cancellation/renewal of all media providers and sponsorships contracts.<br>12.Review and approve the final new proposed panel location evaluation and the defined budget.<br>13.Approve events, exhibitions, sponsorships, and CSR initiatives based on the evaluation form, and manage the relevant planning, design and implementation.<br>14.Participate with Marketing Director in the planning of promotional items, approve samples in terms of design and quality, and ensure the proper preparation.<br>15.Propose, review, and approve new ideas to develop Syriatel products and follow up with concerned parties for proper implementation or enhancement.<br>16.Establish and maintain solid relationships with events’ organizers, charity and<br>humanitarian organizations, and all advertising and communications channels.<br>17.Interview candidates and provide recommendations to direct line of authority<br>18.Manage efficient and effective allocation and utilization of resources (financial, human,<br>physical, IT ….etc.) within the Unit consistent with goals, priorities and budget.<br>19.Review &amp; approve the Unit’s yearly budget as per the Company's Goals and Corporate Objectives.<br>20.Cascade Corporate Objectives into Unit Objectives and ensure proper alignment.<br>21.Set, develop Unit KPIs and update when needed.<br>22.Lead, develop and motivate team members to reach ultimate performance, and successfully contribute in achieving Corporate, Department, and Unit Objectives.<br>23.Develop &amp; maintain Syriatel Quality Management System effectively &amp; efficiently.<br>24.Conduct Staff Meeting with team members minimum twice a year per region, and discuss team related issues and concerns.<br>25.Reinforce Corporate Culture and values by living them, communicating them to the team, and ensuring full adherence.</p>

<p>1.Oversee the development of services and products’ addressable market, yearly targets, and marketing plans, while directing lifecycle, positioning, and performance to ensure achievement of KPIs, profitability, usage, loyalty, and customer base growth.<br>2.Drive strategic business relations with service providers, expand E-payment services, ISP products, and mobile applications roadmap, and supervise competitor analysis to recommend corrective actions.<br>3.Direct loyalty programs to reduce churn rate, enhance customer satisfaction, and champion initiatives to up-sell and expand service penetration.<br>4.Provide strategic oversight of Syriatel brand, image, and identity through media plans, campaigns, advertising channels, digital platforms, and corporate communications.<br>5.Lead the planning and execution of corporate events, ensure alignment of advertising materials with corporate identity, and champion CSR initiatives to strengthen Syriatel’s image.<br>6.Guide market segmentation, competitor intelligence, and research (quantitative/qualitative, SWOT) to identify opportunities and define penetration strategies.<br>7.Monitor the implementation of yearly master coverage plans and ensure resolution of coverage complaints, expand market share and increase revenue.<br>8.Lead international and national roaming &amp; interconnection business by managing partner relations, overseeing product development, and driving pricing/agreements strategies to maximize financial growth.</p>

<p>Work online within a professional team</p><p>3–4 hours daily</p><p>No experience required (training provided)</p><p> Flexible hours</p><p>Requirements: seriousness, commitment, good communication skills&nbsp;</p><p>&nbsp;</p>